I’ve discovered a way to give Claude access to your entire HubSpot instance. In 7 minutes I can generate a full ICP report. Here’s exactly how it works.

Most RevOps and GTM teams spend hours pulling data to answer one question: who is our ideal customer? The process involves exporting contact lists, cross-referencing deal stages, filtering by industry and company size, and eventually stitching it all together in a spreadsheet. By the time the report lands, the pipeline has moved on.

With Daeda MCP connected to Claude, the entire process collapses into a conversation.

What Is Daeda MCP?

Daeda MCP is a Model Context Protocol server that syncs your HubSpot CRM data into a local encrypted database. Once synced, AI assistants like Claude can query that database directly — in plain language, instantly, without round-tripping through the HubSpot API for every question.

This means Claude knows your deals, contacts, companies, and associations. Not as a snapshot from yesterday — as a current, queryable local mirror of your portal.

The ICP Report in 7 Minutes

The process looks like this:

Step 1: Sync your portal. Run the Daeda MCP sync command. It pulls your HubSpot data into a local encrypted SQLite database. This takes a minute or two depending on portal size.

Step 2: Open Claude with Daeda MCP connected. In your Claude config, Daeda MCP appears as a connected tool. Claude can now read from your local database in real time.

Step 3: Ask the ICP questions. Instead of building a filter in HubSpot, you just talk:

• “Which closed-won deals in the last 6 months were over £10k?”
• “What industries and company sizes appear most often in those deals?”
• “Which contacts were involved and what were their job titles?”
• “Are there patterns in how long these deals took to close?”

Claude works through each question against your live local data and synthesises the answers into a coherent ICP profile — with breakdown by segment, deal size, title patterns, and velocity.

Step 4: Generate the report. Ask Claude to write up the ICP summary as a formatted document. It produces a ready-to-share profile in the same conversation, no copy-paste required.

Why This Changes the Analysis Loop

Traditional CRM analysis is slow for a structural reason: every question requires a new interface action. You navigate, filter, export, repeat. The interface is the bottleneck, not the thinking.

Daeda MCP removes the interface from the loop. Your data is local. Your questions are conversational. Claude handles the retrieval, pattern matching, and synthesis.

The result is an analysis loop that runs at the speed of thinking, not the speed of clicking.

What You Need to Get Started

• Daeda MCP installed via npm: npmjs.com/package/daeda-mcp
• A Claude desktop client with MCP support enabled
• A connected HubSpot portal with read permissions

Setup takes about 10 minutes. Once it is in place, the portal becomes permanently queryable from Claude — not just for ICP reports, but for any operational question your team needs answered.

The Bigger Picture

An ICP report is one use case. The same setup supports pipeline QA, association audits, deal risk reviews, onboarding diagnostics, and more.

What changes is the operating model. Instead of building reports on request, your team develops a habit of asking questions directly — and getting answers in the same session.

That is the shift Daeda MCP is designed to enable: from manual CRM navigation to AI-native CRM analysis, starting with your very next question.

Get started: npmjs.com/package/daeda-mcp

Ready for multi-portal access, plan mode, and advanced execution? Join the Daeda MCP Pro waitlist.