Smart Lead & Ticket Routing

Route leads and tickets to someone who is actually available.

Choose owners using HubSpot’s availability signals, working hours and teams. Set the routing rules and decide what happens when nobody qualifies.

Install free See how it works

50 workflow-action executions every month on the free plan.

On HubSpot Marketplace · 60+ installs

Round Robin Assignment action in a HubSpot workflow
Choose the candidate pool and availability rules inside your workflow.

One example, from start to finish

A new lead arrives. One rep is out of office.

You want the next lead to go to an eligible member of the sales team, without manually changing the rotation whenever someone takes leave.

The routing decision follows the rule you chose. The workflow keeps control of what happens next.

Watch the product walkthrough
  1. Add Round Robin Assignment to the workflow and select the sales team.

  2. For this example, use the “Is NOT out of office” rule. The rep with an active OOO setting is excluded from the eligible pool.

  3. Return the next eligible owner, then use the output in an Edit record action or a branch.

  4. Choose a fallback in advance: a designated user, no owner, or an action failure for the workflow to handle.

Control 1 of 3

Check availability before choosing an owner.

Use the availability data your team already maintains in HubSpot: Available or Away status, Out of Office, and working hours. Choose the signals that fit this rotation instead of keeping a separate schedule.

Read the availability guide
Availability and working-hours settings for Smart Lead & Ticket Routing

Control 2 of 3

Keep each rotation within the right team.

Scope a rotation to the people or HubSpot teams that should handle the work. Use separate pools for sales and service, or for different regions, without building a separate routing system.

See round-robin setup
Candidate and team selection in the Round Robin Assignment action

Control 3 of 3

Define a fallback before you need one.

An empty pool should be a decision you have already made. Return a designated user, return no owner for another branch to handle, or fail the action. Use the selected-owner output when you want to inspect the result before updating the record.

Explore routing options
Smart Lead & Ticket Routing workflow actions

A clear fit, with clear boundaries

A routing decision you can explain.

Use HubSpot's own signals, an explicit candidate pool and a fallback you have chosen. Test the result against real team availability before switching on a live rotation.

When it fits

Use it when your workflow needs availability checks, a defined empty-pool outcome, or an owner output before the record is updated. If native HubSpot routing already meets those needs, you may not need another app.

What to keep in mind

Availability follows the rules and data configured in HubSpot; it is not a guarantee that someone will respond. Selected availability criteria use OR logic, so check which combinations qualify a user. A designated fallback may still be unavailable.

Pricing

Start small. Expand when the routing works for you.

The free plan includes 50 executions per month. Upgrade when you need unlimited routing volume.

Free

For testing and low-volume teams

$0 forever

50 executions every month

Test real routing logic and run low-volume workflows without a time-limited trial.

  • 50 workflow-action executions
  • All routing modes

Enterprise

Unlimited

For active sales, service, and RevOps teams

$50 /month

Unlimited executions

Remove the monthly cap while keeping the same routing configuration.

  • Unlimited workflow-action executions
  • All routing modes

Usage is counted when a Smart Lead & Ticket Routing workflow action executes in the connected portal, not only when the workflow ultimately writes an owner.

A few things worth knowing

Round Robin Assignment returns a selected owner for your workflow to use. You can pass that output to an Edit record action, inspect it in a branch, or use the separate direct-update action when that fits your setup. Check the documentation for the permissions each action needs.

Smart Lead & Ticket Routing

Make the next handoff a considered one.

Start with a small rotation, check who qualifies, and test the fallback. Expand once the results match how your team works.

Install free Read the setup guide